Internet Marketing - 5 Day Workshop

Our 5 Day Internet Marketing Workshops will give you hands-on training designed to kick-start your organisation's Internet Marketing - in the right direction. The focus is very much on the 'doing', and the 'why' rather than abstract theories that you could get from books on the subject. By the end of the 5 days you will have set up your organisation's Internet Marketing Campaigns from scratch, or modified your existing campaigns in line with what you have learnt.

A maximum of twelve people attend each workshop, guaranteeing that each one gets plenty of time focused on their organisation's unique marketing needs.

Please note that we will not accept bookings from competing businesses on the same Internet Marketing Workshop, to prevent participants feeling unable to discuss their organisation in front of the group.

Topics covered over the 5 days include:

Devising a Marketing Plan
Initial Market Research
Sales Funnel design
Setting up website hosting
Selection and purchase of suitable domain names
Paid Vs Unpaid traffic generation tactics
Initial and Ongoing Keyword Research, including the use of Negative Keywords
Setting up Google, MSN and Facebook Accounts
Setting up Campaigns
Ad Copywriting
Creating Ads, either text or banner formats
On-page Search Engine Optimisation (SEO)
Coordinating off-page SEO activities
Use of Social Media such as Facebook and Twitter
Conversion Tracking
Setting up Google Analytics
Ongoing Testing and Optimisation

Requirements

You will need to bring a reliable, wireless-equipped laptop computer, with a spreadsheet program and text editing software of your choice.

You don't need to be a web design expert, but you should have a basic understanding of how a web page is coded in HTML, as many aspects of the workshop are devoted to making your web pages as search-engine friendly as possible.

5-Day Workshop Details

Medium: English

Price: £2,495 + VAT, including buffet lunches.

Location: Treberfedd Farm Training Centre, Dihewyd, Lampeter, Ceredigion, SA48 7NW

Times:	Monday	10:00 to 17:00
	Tuesday	09:00 to 17:00
	Wednesday	09:00 to 17:00
	Thursday	09:00 to 17:00
	Friday	09:00 to 16:00

Please let us know about any special dietary requirements.

Bed, breakfast and evening meal is available at the Training Centre if required - we will send you details with your booking confirmation.

Refund Policy

Cancellations 4 weeks or more prior to the date of the Workshop: Full refund of all fees paid.

Cancellations over 2 weeks but less than 4 weeks prior to the date of the Workshop: 50% refund.

Cancellations less than 2 weeks prior to the date of the Workshop: 25% refund.

You may substitute another person to attend in your place at any time, at a charge of £10 + VAT
to cover administration.

Harvest Agencies Ltd
Nythfa
Ty Mawr
Llanybydder
Carmarthenshire
SA40 9RB

Registered in England and Wales No. 6496621
VAT no. GB 112009477
e-mail: info@harvestagencies.com