Recommended Reading List
We thoroughly recommend the following books, e-books and downloads - we wouldn't risk our reputation by suggesting you buy anything but the books, e-books and downloads that we consider to be the best. Keep checking back here - we'll be adding to this list.
Note that many of the links below are tagged with our affiliate codes, meaning that if you visit the website and buy the product after clicking on our link, we will receive a small commission. If this bothers you then please just write down the name of the book etc. and type it into Google, rather than clicking on the link we provide - that way you still get these excellent items.
Business |
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Yes! 50 Secrets from the Science of Persuasion
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Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini | 
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Brilliant book which shows how small changes in the way you approach people can dramatically alter their response - in your favour! | ||||
Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes |
Perry Marshal and Thomas Meloche |  |
The best book on Facebook Advertising I have read, bar none. If you're only going to buy one book on Facebook Advertising, get this one. | ||||
Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes |
Perry Marshall and Bryan Todd |  |
Exactly what it says on the cover. This is a great starter guide to AdWords, but don't confuse "starter" with "basic" - it covers plenty of advanced techniques and concepts too. Perry Marshall is an acknowledged world expert on AdWords and Internet Marketing generally. It is well worth checking out his website and signing up for his free newsletters and webinars. |
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| Download: Definitive Guide to Google AdWords | Perry Marshall and Bryan Todd | The download version contains all of the content in the book above, plus your choice of optional bolt-on extras and free gifts that can really take your Internet Marketing to the next level. And you don't have to wait for Amazon to deliver it :) | |||||
Advanced Google AdWords |
Brad Geddes |  |
Brad Geddes is an expert that even Google call on from time to time, and is one of only two Google-approved seminar leaders. In the entire world. | ||||
IT |
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Keeping Your Data Secure: 101 Tips You Must Know
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Stephen Gibbs | 
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If your organisation has any computers that connect to the Internet, you can expect at the very least to have your electronic defences probed, frequently. And if your defences are not good enough in any of the ways covered in this book, then you can expect to be hacked. That could mean lost money, lost data, lost reputation - even lost livelihood. In this book you will find: 28 Tips to keep your operating systems and other software secure - 41 Tips to help you secure your network - 17 Tips on making Backing Up as secure as possible - 15 Tips on managing your users - often security's weakest link. Packed with useful information, this book contains plenty of examples of real-life hacks that have occurred - handy for obtaining a budget - and shows you how to stop a Data Leakage Incident happening to your organisation. There are extensive web resources that accompany this book - visit www.SnappyTitles.com for more details. |
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SEO |
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
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Tim Ash | 
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Tim Ash is a world-acknowledged expert at Landing Page Design and the testing that we should all be doing, all the time, to optimise our websites for profit. | ||||
| Google Best Practices Guide | Jerry West |  |
Absolutely the best book I've ever read on SEO. It's only available via download from the author's website, but well worth the money (currently $47 14/02/2012). You will get back the cost of this book time and time again, if you do what he says and implement his recommendations. | ||||
| SEO On-Page Factoring Guide | Jerry West |  |
Jerry West nails how to do on-page SEO, equally valid whether you specialise in marketing via Pay-Per-Click (e.g. Google AdWords) or rely on organic traffic sources. It's only available via download from the author's website, but well worth the money (currently $47 14/02/2012). You will get back the cost of this book time and time again, if you do what he says and implement his recommendations. | ||||
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