Pay Per Click Marketing Services
Internet marketing is quite distinct from traditional offline marketing. We have many years of experience of managing successful (i.e. profitable!) online marketing campaigns.
Our PPC Marketing Service includes set-up and ongoing management of advertising campaigns on Google AdWords (all of our account managers have been Certified by Google), Bing Ads (formerly Microsoft AdCenter), Facebook and LinkedIn.
This can include any or all of the following specific tasks:
- Initial Market Research
- Sales Funnel design
- Setting up website hosting
- Selection and purchase of suitable domain names
- Initial and Ongoing Keyword Research, including the use of Negative Keywords
- Setting up Google, Bing or Facebook Accounts
- Setting up Campaigns
- Ad Copywriting
- Creating Ads, either text or banner formats
- On-page Search Engine Optimisation (SEO)
- Coordinating off-page SEO activities
- Conversion Tracking
- Setting up Google Analytics
- Ongoing Testing and Optimisation
We strongly recommend that any organisation investing in Internet Marketing sends the individuals responsible for that spend to one of our regular 1 Day Seminars on these topics.